What is social video marketing?
It’s a way to get existing and potential customers to interact with your website.
Social video marketing is an entertaining way for you to get your message across. At best, it’s a great way to improve your overall SEO picture.
Social video marketing is nothing like those old TV commercials – instead, it combines gripping images…
…and motivational text or music to make your customers feel they need to do two things:
heed your call to action, and share your message with people they feel would appreciate what you have to offer.
What Social Video Marketing Is Not
Social video marketing is not a standard commercial.
A film crew does not come to your place of business and build a highly choreographed visual press release. In fact, most social video marketing for small businesses takes place with the help of a good internet marketing specialist…
…and a few people who have the talent to put a quick, entertaining video together.
Quick cameras like the Flip and others like it make the process of producing and editing short films a snap!
Social video marketing is not spam.
Some businesses make the mistake of being overly forceful, which is something you definitely don’t want to do…
…the most effective social video marketing campaigns are those that people actually WANT to watch.
What Social Video Marketing Is
Putting out a black and white definition of social video marketing is nigh impossible.
It’s different things to different people.
The best social video marketing doesn’t really even look like marketing to most consumers, which is precisely why it is so effective.
Here are just a few things that define social video marketing:
1. Social video marketing triggers a psychological response. It creates a need, and a drive to interact.
You want your customers to see your videos and think, “Wow! I need to share this!”
2. Social video marketing uses platforms that are already in place.
YouTube and Facebook are two examples of places where effective video campaigns enjoy red hot success. People are always watching, sharing with friends, and taking action.
3. Social video marketing is all about you and your business. It is original, fresh, and often funny or gripping in some other way.
We’ve just barely covered the tip of the iceberg – find out more by talking with your online marketing specialist. He or she can give you even more specific insight about how to use this incredible tool to make your business more successful than you ever imagined it could be.
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Many people dream of working for themselves, being their own boss, and having the freedom to only take on clients and projects they love.
What they don’t realize, though, is that there is a huge difference between building a business and being self-employed.
Business owners scale their income. Self-employed people trade dollars for hours
Business owners leverage the skills and talents of others. Self-employed people rely only on their own skills.
Discouraged yet? Don’t be. Every business owner started out self-employed. Just don’t stay there. These tips will help you build a sustainable business instead of just another job.
Don’t Try to Do It All Yourself
Building a sustainable business requires that you leverage the talents and time of others. While it might seem cost-effective to simply do everything yourself—especially in the start-up phase when you likely have more time than money—it’s a path to burnout and stress.
Instead, separate your tasks into those that you love and are especially suited for (such as marketing) and those you dislike and aren’t good at. Then make a solid plan to get those that you aren’t good at off your list of things to do. If you feel like you can’t afford to outsource it all right now, start with what you tend to procrastinate the most on, even if it’s just a few hours each month.
Don’t Allow Yourself to Work All the Time
The trouble with working at home is that you live at work. And that means that there’s no clear line in the sand between your work day and your home life.
Since there’s always work to do, it’s easy to find yourself working every available moment—often to the detriment of your family relationships.
You can help avoid this by:
- Setting—and maintaining—clear work hours
- Having an office with a door you can close when you’re done
- Scheduling time for family and other activities
- Taking time for yourself
Vacations and Downtime Are Important
Don’t create a business that requires you to be “in the office” every day. At the start, you may need to be available more, but you should definitely be planning for the day when you can be “off the grid” for extended periods of time.
- Have trusted contractors who can handle things when you’re not available
- Leverage automation tools such as autoresponders and autowebinar systems
- Create repeatable systems so you’re not always re-inventing the wheel
While you might not be able to hit the road with no internet access for weeks at a time, at the very least you should be able to reduce your workload to a daily check-in.
Sound impossible? It’s not. With some forethought and planning, you can create a team—and the systems they need—to successfully run your business without becoming overwhelmed and overworked.
You may think about breaking away from your boring job and setting out to build your own business and become your own boss – but would the drastic change really make you happy in the long-term?
When you’re considering breaking away and finding happiness as an entrepreneur, there are some things to think about – the advantages and disadvantages in both.
One advantage of being your own boss is that you get to set your own hours and make decisions about what you’re going to work on at any given time. But, there will also be those times when you have to be the one to do all the work, both fun and boring.
The buck stops with you and the success of your business and personal future depends on how you handle the freedom that being an entrepreneur affords. When you work for an employer, you’re usually given a certain task or set of tasks as your responsibility. As an entrepreneur, you’ve got to know it all or be willing to learn.
Your income as an employee is predictable – you get a paycheck at certain times of the month. Even though you may have put yourself out much more and expended much more energy on a project, you still get the same amount on your paycheck.
You may also work during predictable hours and can enjoy your weekends and holidays as your own time. There may be health insurance involved – and today, that’s very important with the rising costs of health care and the major catastrophes which can occur. And, there’s the retirement account, although it’s likely worth much less in the scheme of things than it used to be.
When you’re an entrepreneur, you have the possibility of gaining a large amount of wealth from the work you do building your business. It’s much easier to get excited about the bottom line of your own business than one where your well-being is dictated by the “powers that be.” The energy of that can be tremendously empowering.
There’s no cap on how much you can make when you run your own business. If you have the ideas, the time and the know-how, you can chart your own destiny of success and take it as far as you want to.
While becoming an entrepreneur can be stressful and you’ll have to wear many hats (CEO, accountant, administrative assistant and CFO), you’ll love the challenges that each position brings – because it’s your own business.
Today we’ll talk about shameless self-promotion. That’s right, I said it! Shameless! After all, we are learning from Paris Hilton here.
It’s all about self-promotion! Self-promotion comes in many forms and you can use different tactics to get your name out there. Look at politicians! Talk about self-promotion and in some not so discreet ways, at that. But, seriously, consider some of the major superstars we all know. Madonna, Donald Trump, Howard Stern and Bill Clinton, just to name a few.
We all self promote. Did you raise your hand in class to show the teacher you knew the answer? Of course! That’s self-promotion. This is the kind of self-promotion we are talking about. With dignity, class and the knowledge to back it up. If you self-promote only to prove you don’t really know what you’re talking about, you’re going to lose business.
Natural self-promoters are the former and I want to tell you about the three major traits they have and use to build themselves and their businesses.
- The first is position. You need to position yourself around people who can make a difference in your life. You need to do this frequently. You need to wake up every morning and ask yourself “Who can I meet today who will make a difference in my success?” In fact, go a step further, write it in big, bold letters and tape it on your bathroom mirror.
Who can help me meet my goals?
Is it a prospective customer/client? A colleague with contacts? An association with key members who may become prospects?
Don’t settle into interacting with the people who are the easiest to access. You need to reach outside your comfort zone and there you will find a wealth of new connections that will bring you great success.
- Now, let’s talk about Style. No, this doesn’t mean you need an Armani suit to bring in more business (though, let’s be honest-it wouldn’t hurt) J What this really means is how are you different from your competitors and others in your industry. What makes you memorable with customers?
If you are meeting a lot of people and they don’t remember you once you leave the room, you have a serious problem! This means you have an opportunity to present yourself in a more memorable way.
There are lots of little subtle changes you can make. Reassess your:
- Business cards
- Company message
- Your picture
- Your wording
Maybe even, your hairstyle (of course, now we’re back to the expensive suit, but it really works!)
You get the idea. There are lots of little ways you can work on making your image and business more successful. Also, consider how you sound on the phone and how you greet people at meetings or other events. Think about your 30-sec elevator speech.
- The third trait of natural promoters is repetition. You can’t say it once and leave it at that. Successful self-promoters say it as many times as they need until they get a response. Would you remember a commercial for Coca-Cola if you only saw it once, no! You see it over and over and eventually you head out to the store.
You, also, have to make multiple impressions on those you are networking with in order to build brand awareness. Repetition is in direct connection with positioning. Once you find people to network with, reach out and find hundreds more who can help in your success as well.